Column | Employee experience now drives revenue growth

Doug Conant, former CEO of Campbell Soup Company, a food company, said, “If you want to win in the marketplace, you first have to win in the workplace.” For a long time, I thought of this as just a motivational phrase hanging on my office wall. Although it had good meaning, I did not see it as a management strategy. Employee engagement was an important HR management item, but it was not thought to be a factor that directly affected sales or growth.