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deep tech The Register June 15, 2026

Salesforce reels in customer support AI specialist Fin for $3.6B

Salesforce reels in customer support AI specialist Fin for $3.6B
AI Summary

Salesforce has agreed to buy AI customer support outfit Fin for $3.6 billion, bolstering its Agentforce business as software vendors race to convince customers that bots really can handle customer service. The CRM giant announced on Monday that it had signed a definitive agreement to acquire Fin, formerly known as Intercom, in a deal expected to close during the fourth quarter of Salesforce's fiscal 2027. Fin's flagship product is an AI customer service agent designed to handle support requests

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