YouTube Premium Raises US Prices Again, Individual Plan Now $15.99 per Month

YouTube has increased the prices of its Premium subscription plans in the United States and several international markets, including North America, South America, Europe, Asia-Pacific, and the Middle East. The new rates are already in effect for new subscribers, while existing subscribers will see the change take effect during their current billing cycles. This is the first price increase for YouTube Premium in the US since 2023 and the fourth such increase over the past three years.