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build deploy GeekWire June 12, 2026

Microsoft CEO Satya Nadella on Xbox: ‘We have to turn this into a sustainable business’

Microsoft CEO Satya Nadella on Xbox: ‘We have to turn this into a sustainable business’
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Microsoft has spent years subsidizing Xbox rather than profiting from it, CEO Satya Nadella acknowledged this week, as he addressed the gaming division’s need for a new approach. His comments came during a Wednesday evening taping of The New York Times’ “Hard Fork” podcast , released Friday. Hosts Kevin Roose and Casey Newton pressed Nadella on the future of Xbox a few hours after the division’s leadership signaled an upcoming reset.

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