Amazon Wins When Retail Checkout Breaks

When a millennial advertising executive spends 30 minutes on a Sunday morning browsing face serums on a beauty website, she expects that once she lands on her final choice, the hard work is over. Now all she has to do is click to pay. But when that last step sends her through endless loops of applying her stored credit card details without success, she quickly bails on the merchant and finds the same product on Amazon .