Apple's New Beats Pill Ad Leans Into Reality TV Show 'Love Island USA'

Apple today shared a new Beats Pill ad that pays tribute to the reality TV show Love Island USA , which returned for an eighth season this week. The ad does not mention Love Island USA , but the "Pill People" are said to have "entered the villa," which is a clear reference to the show. "If you're binging a full summer of island drama, you'll need battery life that can keep up," says Apple.