Meta Targets Business AI Market With Agents That Close Sales

Meta has introduced an artificial intelligence (AI) agent that is designed to help businesses communicate with their customers through the company’s WhatsApp , Messenger and Instagram platforms. The new Meta Business Agent is based on one that is already being used by businesses on WhatsApp and Messenger. Now, it’s being expanded to businesses of all sizes globally and to Instagram, the company said in a Wednesday (June 3) press release .