American Express advocates democratizing analytics, not data

The democratization of data has been a buzzword for years, but Chris Gifford, chief data officer (CDO) at American Express, argues that it's much more useful to think about the democratization of analytics. Making analytics more accessible allows employees, as well as AI agents, across the enterprise to generate insights and act on them within a governed framework. “It's not just about capturing the data and then stacking it and storing it,” he says.