MacBook Neo is the sole bright spot in a crashing global PC market

A memory shortage that isn't expected to ease before the end of 2027 will drive global PC shipments down 11.3% in 2026, even as Apple's MacBook Neo puts new pressure on PC rivals. MacBook Neo Market research firm IDC expects conditions to worsen through the year, with PC shipments projected to fall 20% year over year in the fourth quarter. Rising memory costs are limiting product availability and making it harder for manufacturers to maintain broad product lineups.