Dollar General Attracts All Income Groups as Economic Pressures Mount

Dollar General ’s core customers are cutting back on food purchases and other household expenses due to rising gas prices and reductions in SNAP benefit payments, CEO Todd Vasos said Tuesday (June 2). “This pressure has been more pronounced on customers in rural communities as they work to minimize trip distance and make trade-offs in their search for everyday affordability and value,” Vasos said during the company’s first quarter earnings call . Dollar General is meeting the needs of these and