79% of Middle Market Firms Plan Embedded Finance Upgrades Within a Year

Embedded finance is no longer a question of whether companies should offer financial services. The question is how they should build them. The PYMNTS Intelligence report, “ The Embedded Finance Scale Factor: How Firm Size Shapes Strategy, Technology and Partnership Decisions ,” in collaboration with Green Dot ,  finds that company size increasingly determines how firms approach embedded finance, from technology investments and provider selection to decisions about whether to build capabilities i