Contentful is a shot in the arm for Salesforce's 'headless' bet

Salesforce’s planned acquisition of Contentful should give its Headless 360 product – which CEO Marc Benioff gushed about during earnings last week – a much-needed shot in the arm, an analyst told The Register. Headless 360 takes the Salesforce logic and data layers and presents them inside other applications the user might be operating, such as WhatsApp, Slack, ChatGPT, or Claude. During the call last week, Benioff said it had seen rapid adoption, including a fivefold increase in usage among c