Ferrari reveals its first EV, with design help from Jony Ive

The Ferrari Luce will start at €550,000 in Italy, but US pricing hasn’t been announced. | Image: Ferrari After months of teasers , Ferrari is offering the first full view of its Luce electric vehicle . The Luce is notable not just for being Ferrari's first EV, but for being designed in collaboration with Jony Ive and Mark Newson at their collective LoveFrom.