Dick’s Offers Athletes Access to an AI-Powered Coach

Dick’s Sporting Goods has introduced a conversational artificial intelligence tool for athletes. Coach by Dick’s is designed to “support athletes throughout their journey, whether they are just getting started in a sport, improving their game, looking for the latest performance gear or getting ready for this weekend’s tailgate,” the retailer said in a news release Friday (May 22). Found on the company’s mobile app, Coach is designed to provide guidance “rooted in sport, product knowledge and ind