Google Considers Ads in Gemini App After Testing Ad Format in AI Mode First

Google is considering adding ads to the Gemini app , according to comments made by Alphabet's chief business officer Philipp Schindler during the company's first quarter 2026 earnings call. Schindler confirmed that Google's current focus is on developing an ad format for AI Mode in Google Search first, with the Gemini app as a potential follow-up if that format proves successful. "Ads have always been a significant part of scaling products to reach billions of users," Schindler said.