GTA 6 Will Not Feature Real-World Brand Partnerships, Take-Two CEO Confirms

Take-Two Interactive CEO Strauss Zelnick has confirmed that GTA 6 will not feature real-world brand partnerships or product placement. Speaking at the iicon conference in Las Vegas, Zelnick explained to IGN that this isn’t an issue because all brands within the GTA universe are fictional. "It's a fictional world and everything in it is made up," Zelnick said.