This Cannes Film Cost $500,000 to Make. $400,000 Was AI Compute Costs.

Higgsfield AI is debuting a 95-minute fully AI-generated film at Cannes called "Hell Grind" that reportedly cost $500,000 to make, $400,000 of which was spent on compute alone. The project took just two weeks to produce and is intended to showcase the startup's AI production tools. But it also underscores the current limits of AI filmmaking: thousands of detailed prompts, endless iteration, high costs, and plenty of traditional filmmaking judgment were still required.