The call centre enters the voice AI era

In March, Tech.eu reported on the story of “Rachel,” an AI voice agent created by AI engineer Matt Cortland to call more than 3,000 pubs across Ireland and ask a simple question: how much does a pint of Guinness cost? Using voice AI tools, Rachel successfully collected over 1,000 verified prices from pubs across all 32 counties, with most bartenders unaware they were speaking to an AI. The story went viral, demonstrating the real-life impact of voice AI.