Google explains how it will infuse ads into AI answers

Google’s AI-powered transformation of its search engine will give the mega company a more captive audience than ever before - and what better way to turn those eyeballs into cash than by serving up new forms of AI-powered ads? Announcements out of the Chocolate Factory’s I/O AI fest continued Wednesday with the premiere of what the company called “a new generation of ads” tailor-made “for the AI era of Search” that it decided you definitely need earlier this week.