Why this Seattle-area startup is putting its name on the front of an English Premier League soccer team

Crystal Palace Football Club and Seattle-area open-source software platform Temporal are partnering on a front-of-shirt sponsorship deal. (Crystal Palace Image) A Seattle-area developer tools startup is doing something that no amount of banner ads or conference booths could: it’s putting its name on the chest of an English Premier League football club. Temporal , the Bellevue workflow orchestration company valued at $5 billion, announced Thursday that it is becoming the front-of-shirt sponsor of