Honeywell’s GTM Transformation: What We Learned At B2B Summit

At B2B Summit NA 2026, I had the distinct privilege to interview Meredith Winczewski, CMO for Industrial Automation at Honeywell. It was an engaging conversation that unpacked the transformation she led: shifting from a product-centric to an audience-focused GTM approach. The Breaking Point: When Product-Centric GTM Stops Working  Honeywell’s transformation started with a familiar challenge: a complex portfolio of offerings to support with limited resources.