Publicis Acquires LiveRamp To Advance New Agentic AI Push

Publicis Groupe has agreed to acquire data collaboration and identity resolution firm LiveRamp for $2.55 billion, in a move aimed to expand the agency holding company’s artificial-intelligence offering. The transaction is expected to close by the end of 2026, following the customary regulatory and shareholder approvals. Publicis will operate Liveramp as an independent company and plans […]