Google Expands AI-Generated Advertising in Search Results

Google is testing several new advertising formats within its standard search results and AI Mode , marking an aggressive push to monetize its generative artificial intelligence capabilities. The initiative comes as the tech giant seeks to maintain its dominance in digital advertising amid rising competition from Meta and OpenAI, The Wall Street Journal reported Wednesday (May 20). The new formats include “conversational discovery” ads, where Google’s Gemini model generates ad content by drawing