Samsung Overtakes Apple for Top Smartphone Customer Satisfaction

Samsung has edged past Apple for the top spot in customer satisfaction for cell phones, according to the American Customer Satisfaction Index's 2026 Telecommunications, Cell Phone, and Smartwatch Study , published this week. Samsung scores 81 in the ACSI's cell phone rankings while Apple posts 80, breaking last year's tie between the two companies for satisfaction leadership. The overall cell phone industry score rose 1% to 79 this year, recovering from a sharp 4% decline in 2025 that had pushed