How one startup turned backers into believers: MAGFAST broke the crowdfunding mold

It’s 2014, and on Kickstarter he has just backed the Coolest Cooler, a portable cooler with a built-in blender, a Bluetooth speaker, and a USB charger. Finally, an innovative product that lets him host the perfect beach party. To Kevin, it feels like he’s caught onto something unique, fresh, exciting, before everyone else.