DraftKings fights NCAA trademark lawsuit over March Madness betting promotions claims

DraftKings is pushing back hard against the NCAA’s trademark lawsuit , telling a federal court the sports betting company legally used phrases connected to the men’s basketball tournament and did nothing that would confuse customers about any relationship with the college sports organization. In a response filed in the U.S. District Court for the Southern District of Indiana and seen by ReadWrite, the sportsbook operator denied allegations that its promotions and betting products improperly trad