Google Launches $100 AI Ultra Plan and Cuts Existing Ultra to $200, Adds YouTube Premium Lite to AI Pro

Google has announced a new AI Ultra plan priced at $100 per month during the opening keynote of Google I/O 2026 . This new plan aims to compete with ChatGPT Pro and Claude Max. The company has also lowered the price of its existing top-tier Ultra plan from $250 to $200 per month.