Google drops its most expensive AI Ultra pricing and adds new, lower tier

TL;DR Google is adding a fourth AI subscription tier, with a new, lower-priced Ultra option The basic AI Ultra will be available for just $100/month. Google’s keeping its higher-end Ultra tier, but lowering pricing to $200/month, down from $250. You’ve got no shortage of free options for experimenting with AI, but getting access to the best, latest features or overcoming usage limits often requires the use of a premium, paid plan.