How Steve Jobs changed the face of retail with the Apple Store

On May 19, 2001, the very first Apple Stores were opened, changing not only how customers would buy Apple hardware and get service for purchases, but also alter brick-and-mortar retail forever. Apple Vision Pro in Apple Fifth Avenue in 2024 "This is our store," Steve Jobs said simply, as he introduced the Apple Store for the first time. He did it in a video launch on May 15, 2001, just ahead of the first-ever Apple Stores opening the following Saturday.