Summit Attendees Get A GTM Readiness Reality Check

We knew it was a hot topic, but when practitioners showed up an hour early to “squeeze in” to an already full workshop, it underscored just how urgent GTM transformation feels right now. At Forrester’s B2B Summit in Phoenix, more than 50 attendees rolled up their sleeves to turn that urgency into clarity. The goal of our “Assess Your GTM Transformation Readiness” workshop was straightforward: help […]