SeatGeek Brings Connected Arena Strategy to NBA Playoffs

Live entertainment is being rebuilt around the same principles that transformed eCommerce, theme parks and travel. “The fan’s journey now extends so far beyond that ticket to get into the arena,” Brannon Desseyn, product manager at SeatGeek, told PYMNTS. And this new fan journey, at least from the operator perspective, is one built atop persistent identity, real-time personalization, integrated payments and behavioral orchestration.