Publicis Aims to Create Smarter AI Agents With $2 Billion LiveRamp Deal

French advertising company Publicis has acquired artificial intelligence data platform LiveRamp . The $2.2 billion deal is aimed at making Publicis a “leader in data co-creation, an important capability in the age of artificial intelligence and an enabler of agentic business transformation,” the companies said in a Sunday (May 17) news release . As the release noted, LiveRamp is a global data collaboration platform that let companies “unify, manage, and activate” data across the digital space, c