Embedded AI Is Losing the Trust Race to Dedicated Platforms

Consumer artificial intelligence adoption is broadening into daily routines, but the tools getting credit for being the most helpful are not the ones built into apps and websites. The May Agentic AI Report from PYMNTS Intelligence , “ The New AI Handshake: Data Shows When Consumers Want Help and When They Want Control ,” found that AI is moving from an occasional research tool to something closer to a daily household assistant, one that helps consumers plan, compare and spend.