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boardroom Forrester Blog May 18, 2026

From My Work With CX Leaders: Three Shifts Defining 2026

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If you think CX is fading, you’re looking in the wrong places. I work with customer experience (CX) executives across top financial services firms in North America – and what I see lately is a function getting sharper, more accountable, and more embedded in the business. Here are three shifts that stand out so far […]

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