A whiff of social media supremacy: Seahawks schedule release is a spritz in the face of NFL opponents

The Seattle Seahawks perfume is L’essence de victorie. (Image via Seahawks.com) The release of 2026 NFL team schedules on Thursday night marked the return of the “social media Super Bowl” — and the actual Super Bowl champs were might in the mix. The Seattle Seahawks used a fun play on perfume ads to spritz their opponents in the face.