Apple at 50: Tim Cook, the man who grew Apple by trillions of dollars

He was a businessman instead of a designer, but as Apple CEO, Tim Cook also had to become far more of a politician than any of his predecessors. Here's how he started at Apple, ran the company, and will end his career. Tim Cook on stage at Apple Park- image credit: AppleTim Cook on stage at Apple Park- image credit: Apple Tim Cook was Apple's seventh CEO, he was the longest-serving, and he was only the third who wasn't fired.