Banks Use Payout Moments to Build New Customer Relationships

Payouts don’t have to be a one-time transaction. They can be the beginning of a bank’s relationship with a new customer, according to the PYMNTS Intelligence report “ Banking Both Sides: Instant Payouts Turn Receivers Into Customers .” Banks can turn the payout flows of their commercial clients into a customer acquisition channel by creating a co-branded receiver account. These accounts are issued by the bank, wrapped in the commercial client’s brand and offered to the payout recipient as the fa