RDRs Aren’t Going Away—They’re Becoming The Center Of Revenue Execution In The Age Of AI and Buying Groups

As B2B buyers rely on self-guided research, AI tools, and buying groups, many revenue leaders are questioning the future of revenue development reps. The answer isn’t fewer RDRs — it’s a fundamentally reimagined role built around buying group insight, signal-based prioritization, and AI-enabled productivity.