Ian Crosby is back with a new accounting startup for the agentic AI era

Ian Crosby is on his third accounting startup, and he’s not even sure if this one is possible. After co-founding Vancouver-based business bookkeeping software Bench Accounting in 2011, and then the “Stripe for accounting” with Teal in 2023, Crosby is back with Synthetic and a big bet: that he can make the future of bookkeeping autonomous. “I don’t know if this is possible yet.” Ian Crosby, Synthetic The elevator pitch is that Synthetic can provide software businesses with an AI agent that automa