Issuers Chase Top of Wallet Through Better Apps

As credit card spending remains resilient across many consumer segments, issuers are confronting a more nuanced contest over where that spending ultimately lands: not simply in consumers’ wallets, but at the top of them. The latest PYMNTS Intelligence report done in collaboration with Elan , “ Winning Top of Wallet: How Credit Card Apps Shape Choice,” argues that the mobile app tied to a credit card is increasingly shaping how consumers choose cards, manage balances, redeem rewards and decide wh