TikTok Unleashes AI Agents on Its Ad Platform

Running a campaign on TikTok used to mean a media buyer inside a dashboard, manually setting up creatives, adjusting bids and shifting budgets. TikTok wants artificial intelligence agents to own that work. At TikTok World, it’s sixth annual global ad product summit held Tuesday (May 12), the platform launched its TikTok Ads Model Context Protocol (MCP).