Netflix’s ad ambitions just keep growing

For the second year in a row, Netflix's ad-supported tier more than doubled its monthly viewerbase. During its 2026 upfront presentation, Netflix revealed that its $8.99-per-month plan reaches more than 250 million people around the globe, a significant leap from 94 million users reported last year . The streaming service reported earning $1.5 billion from ads in 2025, and now it's finding more areas to stick them across its service.