Amazon puts Alexa inside the search bar as agentic commerce heats up

The unified Alexa for Shopping assistant absorbs Rufus and arrives in the main search flow as Amazon sues to keep external AI agents like Perplexity’s Comet off its marketplace. Amazon is moving its AI shopping assistant into the main search bar. Starting this week, US customers typing into the search field on Amazon.com or in […] This story continues at The Next Web