Financial Services Firms Lead Enterprise AI Adoption as 85% Boost Budgets

Financial services firms have put AI to work on more tasks than healthcare and media combined, and they’re not done yet. “ Same Direction, Different Roads: How Financial Services, Media & Advertising, and Healthcare Are Navigating Enterprise AI, Together and Apart ,” is a PYMNTS Intelligence report based on a March 2026 survey of 60 senior technology executives at U.S. enterprises with at least $1 billion in annual revenue.