Amazon unifies Alexa+ and Rufus as AI rivals move into online shopping

Alexa for Shopping shows a price alert flow across the Amazon app, phone notification and Echo Show. (Amazon Image) Amazon.com and Alexa are finally talking to each other. The tech giant on Wednesday announced Alexa for Shopping, a new capability that connects its Rufus e-commerce chatbot with its Alexa+ assistant, aiming to unify product research, user preferences and shopping activities across Amazon’s apps, websites and Echo devices.