OpenAI just acquired the consulting firm it was born alongside. The model company is now the services company.

Tomoro was created in 2023 in alliance with OpenAI. The Edinburgh and London-based firm built AI concierges for Virgin Atlantic, in-game support agents for Supercell, and deployment systems for Fidelity International, Tesco, Red Bull, Mattel, and the NBA. It grew monthly revenue tenfold in 12 months.