iPhone 17 keeps driving Apple marketshare, as US smartphone sales contract

Apple grew iPhone sales in the United States during the first quarter of 2026 even as the broader smartphone market declined, fueled both by strong iPhone 17 demand and Samsung's delayed Galaxy S26 launch. iPhone 17 US iPhone sales volume rose 1.3% year over year during Q1 2026, according to Counterpoint's US Monthly Smartphone Channel Share Tracker. The US smartphone market declined 5.7% during the same period, while Android smartphone sales fell 14.4% year over year.