Concora Says Non-Prime Shoppers Still Have $5 Trillion to Spend

Watch more: Need to Know With Concora Credit’s Rolando De Gracia Non-prime consumers are not stepping back from commerce, but they are making more deliberate decisions about how each dollar is spent. Rolando De Gracia , chief commercial officer at Concora Credit , described a consumer who remains engaged but is operating within tighter limits. “What we see is that the non-prime consumer is very savvy about the utilization” of various ways to pay, he said.