Apple at 50: Steve Jobs, the first star CEO

There's plenty to like, admire, and definitely dislike about Steve Jobs , but he did an incredible job saving Apple, and will forever be treated like a rock star. Steve Jobs with the original Macintosh in 1984 - image credit: Apple The greatest thing that Gil Amelio, Apple's fifth CEO , ever did was pave the way for Steve Jobs to become its sixth. It was great for Apple, it was great for users, but it was probably horrible for Amelio himself.