Storefront Overhauls Turn Retailers Into Data Hubs

As retailers grapple with pressures on discretionary spending and shifting shopping habits, the challenges are mounting to get shoppers through the doors, and then to keep them moving through aisles, engaging digitally and ultimately converting visits into purchases. The modern storefront is increasingly becoming a technology platform designed to merge physical commerce with digital engagement in real time. That evolution is showing up in both retailer spending plans and consumer expectations.